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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and the Natural History Museum are opening a pop-up shop stocked with special merchandise. Enthusiasts will find offerings including plush toys, art prints, and writing supplies that are drawing from the museum's theme. For collectors, however, will be a specially made Pikachu card, offered as a gift with purchase at the pop-up. The store will operate from the physical location and its web counterpart from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with beautiful artwork depicting Pokémon in their wild environments. It's essentially is what an in-world scientist could produce after trainers submit their data, or what Charles Darwin could have sketched if the famous islands were populated by Pidgeys instead of birds. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Special Card Different

The company regularly to issue to release cards celebrating big events and brand collaborations. A lot of these collector items often feature the iconic mouse Pokémon that acts as the series face. What distinguishes this latest museum card however, is the unusually large size. While exact measurements have not been immediately shared, its distribution is guaranteed to be highly restricted, with fans limited to just one card per purchase.

Limiting Speculator Interest

Per a company statement, some of the merchandise will also be sold outside the institution itself. But, broader availability will only be specific stores in the United Kingdom. Critically, collectors will not be able to acquire this promo through the official web shop. Although speculator demand is a given, it appears they're going to have a difficult time stockpiling large numbers this time around. If you're feeling left out, consider the upcoming Pokémon Fossil exhibit coming to Chicago in the coming months.

"Every penny of sales from the Museum shop and its web shop, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists dedicated to scientific inquiry and finding answers to the planetary emergency," it says.